ATTRACTION refers to the first stage of the customer flow. In here, a young person transforms from a stranger to a visitor. The aim of attraction is to spark the interest of the customer, inspire the customer with what we do and make the customer see our product as a possible solution to his/her need.
ATTRACTION KPI: Number of Opens
ATTRACTION KPI: Number of Opens
1. LET'S TALK MARKETING
It is important to us to understand the marketing side of operations because this is how our customer starts their journey with us. What will be our message, who will be target, how will we reach our audience?
To download the presentation: http://issuu.com/arizafrancisco/docs/the_m_book?e=7660492/33884020
2. WAYS TO ATTRACT
Career Fairs
University Stalls Lecture/Tutorial Bashes Posters/Flyers |
Social Media
CareerHub Email Marketing Newsletters |
Previous Participant
AIESEC Friend |